Posts in category: Graphic Designing

It’s 2023, and if you’re running a business without a digital presence, you’re living in the past. In today’s world, having a website and social media accounts are as important as having a business card. 

But, as you already know, creating and maintaining a digital presence is no easy task. You have to handle website design, social media graphics, content creation, and much more. And let’s be honest, you’re not a graphic designer, and you don’t have the time to become one.

That’s where a digital marketing agency comes in. But, how do you know if you need one?

More specifically, how do you know if you need a graphic designer?

In this blog post, we’re going to take a deep dive into the five signs that indicate you need a graphic designer ASAP. Whether you’re struggling to create eye-catching social media posts, your website looks like it’s stuck in the ’90s, or you’re tired of your competitors outshining you, we’ve got you covered.

So, grab a cup of coffee, sit back, and get ready to learn the five signs you need a graphic designer ASAP. By the end of this post, you’ll have a better understanding of why graphic design is so important and how a digital marketing agency can help take your business to the next level.

1. Your visual content looks unprofessional

Your website, social media pages, and other digital marketing materials are often the first point of contact for potential customers. If your visual content looks amateurish or outdated, it could be driving people away instead of drawing them in. A graphic designer can help you create professional-looking graphics that represent your brand in the best possible way.

2. You don’t have a consistent brand identity

If your digital marketing materials are all over the place in terms of design, color scheme, and typography, it’s time to hire a graphic designer. A professional designer can help you create a consistent brand identity that will make your business more recognizable and memorable.

3. Your website is hard to navigate

A poorly designed website can be frustrating for users and may result in high bounce rates. A graphic designer can help you create a user-friendly website that is easy to navigate and aesthetically pleasing.

4. You’re not getting the results you want

If you’re not seeing the results you want from your digital marketing efforts, it may be time to reevaluate your strategy. A graphic designer can help you create eye-catching graphics and visuals that will attract more attention and engagement from your target audience.

5. You’re short on time

Managing your own digital marketing can be time-consuming, especially if you’re not a graphic design expert. Hiring a graphic designer can help you save time and focus on other important aspects of your business.

So, there you have it, the five signs that indicate you need a digital marketing agency and a graphic designer ASAP. It’s clear that a good graphic designer can make a significant impact on your marketing efforts, both online and offline.

From enhancing the overall aesthetics of your brand to creating eye-catching visuals that attract and retain customers, graphic designers play a crucial role in digital marketing. They can help you stand out from your competitors and make your brand more memorable.

In today’s world, where the competition is fierce and the digital landscape is constantly evolving, it’s essential to have a team of experts by your side to keep up with the pace. And a skilled graphic designer is undoubtedly one of the most valuable assets that any digital marketing agency can have.

So, if you’re experiencing any of the signs we’ve discussed, don’t hesitate to seek out to Broomling, we will definitely help you elevate your brand to the next level. Your customers will thank you for it, and your bottom line will show the results!

Welcome to a world where visuals speak louder than words! In today’s age of social media, captivating graphics are essential to grab the attention of your audience and make your brand stand out. 

Whether it’s a stunning Instagram post or an eye-catching Facebook ad, the power of visual content cannot be overstated.

But creating engaging social media graphics is not just about throwing in a few pretty pictures. It requires a strategic approach, creative thinking, and innovative design techniques that can turn your bland content into a visual masterpiece.

In this blog post, we’ll discuss some tips and tricks for creating social media graphics that are sure to grab your audience’s attention and keep them engaged.

• Keep it Simple and Easy to Read 

The first and foremost rule of creating social media graphics is to keep it simple and easy to read. Avoid using too many fonts, colors, or graphics in a single graphic. Use a maximum of two to three fonts, and try to keep the color palette to a minimum. The text should be large enough to be read on mobile devices, and the message should be clear and concise.

• Use High-Quality Images 

Images are a crucial part of social media graphics, and using high-quality images can make a significant difference in engagement. Use images that are relevant to your message and are of good quality. You can either use free stock images or take your own photos. Make sure the images are of the right size and resolution for the social media platform you’re using.

• Incorporate Branding 

Branding is important for creating a consistent and recognizable brand identity. Incorporate your brand’s colors, fonts, and logos into your social media graphics. This will help your audience recognize your brand and differentiate it from others.

• Use Templates and Design Tools 

Creating social media graphics from scratch can be time-consuming and challenging, especially if you’re not a designer. Fortunately, there are many design tools and templates available that can make the process much easier. Canva, Adobe Spark, and PicMonkey are just a few examples of design tools that offer templates and easy-to-use design features.

• Add a Call to Action 

A call to action (CTA) is a statement that encourages your audience to take a specific action. Adding a CTA to your social media graphics can increase engagement and drive traffic to your website. Some examples of CTAs include “Learn More,” “Shop Now,” and “Sign Up Today.”

• Test and Analyze 

Finally, it’s essential to test and analyze your social media graphics’ performance. Use analytics tools to track engagement metrics such as likes, comments, and shares. Analyze the data to see which types of graphics are performing best and use this information to improve your future designs.

In conclusion, creating engaging social media graphics is an effective way to increase engagement and drive traffic to your website. 

Do you want Broomling to do the job for you?

We can create graphics that stand out from the crowd and keep your audience engaged. Contact us now!