Common Marketing Terms Which Newbies Fail to Understand

Are you tired of feeling like a fish out of water when it comes to digital marketing terminology? 

Do you find yourself nodding along during meetings, hoping that nobody asks you to explain what a CTA or PPC means? 

Well, fear not my friends! We are here to help you navigate the labyrinth of marketing lingo and get you to speak the language of the industry like a pro. 

In this blog, we will be discussing the most common marketing terms that newbies often struggle to understand. From SEO to ROI, we will break down these concepts into bite-sized pieces, so you can finally join in on the conversation without feeling lost. 

Here are some common marketing terms that newbies may struggle with:

  1. SEO: SEO stands for search engine optimization. It is the practice of optimizing a website to rank higher in search engine results pages (SERPs). This is done by making changes to the website’s content, structure, and coding to make it more search engine friendly.
  2. PPC: PPC stands for pay-per-click. It is an advertising model in which advertisers pay a fee each time one of their ads is clicked. This model is commonly used in search engine advertising and social media advertising.
  3. CTR: CTR stands for click-through rate. It is the percentage of people who click on an ad or a link compared to the total number of people who saw the ad or link.
  4. ROI: ROI stands for return on investment. It is the measure of the profit or loss that is generated by an investment relative to the amount of money invested.
  5. CRM: CRM stands for customer relationship management. It is a strategy that companies use to manage interactions with customers and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support processes.
  6. KPI: KPI stands for key performance indicators. It is a measurable value that indicates how well a company is achieving its business objectives. KPIs can be used to evaluate the success of a marketing campaign, a website, or a specific marketing channel.
  7. Conversion: Conversion is the act of turning a website visitor into a customer or lead. A conversion can be a sale, a form submission, a phone call, or any other action that a company wants a website visitor to take.
  8. Impressions: Impressions are the number of times an ad or a piece of content is displayed. Impressions are often used to measure the reach of a marketing campaign.
  9. Content Marketing: Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
  10. Influencer Marketing: Influencer marketing is a type of marketing that involves using influencers, individuals with a large following on social media or other platforms, to promote a brand or product.

So, there you have it – a rundown of some of the most common marketing terms that newbies often struggle to understand. From SEO and PPC to ROI and CTR, we hope this blog has given you a better understanding of these concepts and how they can be used to drive successful digital marketing campaigns.

As a digital marketing agency, we understand the importance of keeping up with the latest trends and terminology in the industry. But we also know that not everyone is an expert, and that’s okay! That’s why we’re here to help.

Whether you’re a small business owner just starting out, or a seasoned marketer looking to take your campaigns to the next level, our team of experts is here to guide you every step of the way. From developing custom strategies to tracking and analyzing your results, we’re here to help you achieve your goals and grow your business.

So, if you’re looking for a digital marketing agency that truly understands your needs and can deliver real results, look no further than our team at Broomling. We’re passionate about what we do, and we’re committed to helping our clients succeed in today’s ever-evolving digital landscape. Contact us today to learn more about how we can help you take your business to the next level!

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