How to Create a Brand Guidelines Document

It’s wonderful that you’re starting a new business, one that will change the world. You’ve got the perfect name, the perfect logo, and the perfect product. 

But what happens when your brand starts to grow, and people start to recognize it? 

How do you make sure that every piece of content, every ad, and every social media post is consistent and reflects the true essence of your brand? That’s where a brand guidelines document comes in. 

It’s the ultimate guide to your brand, outlining everything from your brand’s tone of voice to its color palette. Creating a brand guidelines document is an essential step for any digital marketing agency looking to establish a strong brand identity. 

A brand guidelines document outlines the guidelines and standards for how a brand should be represented across all marketing channels. It serves as a roadmap for brand consistency and helps to ensure that all communication materials align with the brand’s messaging and values.

And if you’re looking to create a successful digital marketing campaign, a solid brand guidelines document is the foundation that you need to build upon. 

So let’s dive in and explore how to create a brand guidelines document that will help your brand shine!

1. Define your brand’s mission, vision, and values: The first step in creating a brand guidelines document is to define your brand’s mission, vision, and values. These elements will serve as the foundation for your brand and help guide your branding decisions.
2. Develop your brand identity: Your brand identity includes your logo, color palette, typography, and other visual elements that make up your brand’s visual identity. Be sure to include guidelines on how to use these elements in different marketing materials.
3. Define your brand’s voice and tone: Your brand’s voice and tone refer to the way your brand speaks and communicates with its audience. Consider the type of language and tone that best aligns with your brand’s values and messaging.
4. Outline your brand’s style guide: A style guide includes guidelines on how to use your brand’s visual elements and messaging in different marketing materials. This can include guidelines on the use of imagery, font sizes, and spacing.
5. Include guidelines for different marketing channels: Your brand guidelines should include guidelines for all marketing channels, including social media, email marketing, and website design.
6. Make it accessible: Your brand guidelines document should be easily accessible to everyone in your organization. Consider creating a digital version that can be easily shared and updated.

And there you have it – the essential steps to create a brand guidelines document that can help your brand make a lasting impact on your audience. 

But remember, creating a brand guidelines document is not a one-time task. As your business evolves and grows, your brand guidelines should also evolve to reflect the changes. Consistently review and update your brand guidelines to keep them relevant and aligned with your brand’s goals and objectives.

At Broomling, we understand the importance of creating a brand guidelines document that accurately represents your brand and helps you achieve your marketing goals. 

Whether you need to help to develop your brand’s visual identity or craft a compelling brand story, our team of experts is here to guide you every step of the way.

So why not take the first step and reach out to us today? 

Let’s work together to create a brand guidelines document that takes your brand to the next level!